With the SEO and marketing evolving continuously, it becomes easy to get behind. You cannot, for example, leave voice searches and AMP to some distant future. These are clear and present requirements, ones that you cannot ignore as Mark Alexopoulos emphasizes. For starters, you want to get the website on accelerated mobile pages (AMP). Since the introduction to the scene in 2015, this has remained big news for marketing. AMP is open source designed for the quick loading of pages on mobile devices. Every time the pages take much time to load, you lose readers an opportunity to bring in revenues through subscriptions and advertising.
With AMP is it possible to improve mobile web performance significantly. The best web pages contain rich content as graphics, video, and animations with smart ads. The most important thing though is instant loading. Google emphasizes upon seamless UX and rewards sites that do just that. When pages use AMP, higher ranking is easier. To ensure quick loading AMP strips the extraneous code. For getting conversions back later, it is necessary to add some degree of coding back. In long-term web functionality, AMP is increasingly becoming important. Increasing the page speed comes together with AMP.
Load speed is always a huge deal and the companies do everything possible to ensure this for obvious reasons as Mark Alexopoulos suggests. He suggests limiting the redirects, avoid blockage of CSS and Javascript, and enable compression, optimizing the images, reduction of site plug-in number. You should also enable the browsing caching to decrease page load time.
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